How We Imitate When There’s No One to Copy


A couple of week’s ago, I was asked to contribute an article to Sheridan&Co‘s blog. As a global retail design agency, Sheridan&Co are interested in how the means and motivation of consumption are evolving. My article (here) considers the role of imitation in fashion.

[update: I decided to pursue my ideas on this subject further. My extended musings can be read in: ‘Imitation in Fashion: Further Reflections on the work of Thorstein Veblen and Georg Simmel’, Fashion, Style and Popular Culture, 3:3 (October, 2016), pp. 281-294.]


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