I realise that I left a fair amount of recent news out of this post:

In February, Abercrombie announced that it would close 50 of its US stores. Apparently, the ‘big push overseas’ has not been as profitable as the company anticipated. (FT Weekend, 23/24 February 2013, p. 13). But it is not all bad news for Prepsters. The London Evening Standard has recently reported on the ubiquity of brightly-coloured baseball/varsity jackets. Whilst this is an item of clothing that I have never liked, I understand its appeal: it is sufficiently colourful and conspicuous to satisfy people’s desire to be regarded as individuals, whilst being a recognised article of sportswear, which denotes membership and belonging.